Companies in "Boring" Niches Creating Great Content

Posted by Hannah Smith When I suggest that businesses should think about creating some content I’m frequently met with objections like – “But my niche is boring – no one cares!” Actually I don’t think that there’s such a thing as a ‘boring’ niche, but I do understand where they’re coming from. It’s definitely the case that coming up with ideas for great content is tougher in some than others – but there are companies out there doing it already. As such I wanted to put together this post highlighting some companies who are already doing great things in tough markets

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Companies in "Boring" Niches Creating Great Content

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